Visual Merchandiser & Creative Designer
for Melissa's S19 'Family' Collection Launch in Singapore
I was tasked with the main responsibility of setting the look and feel across all channels for the launch. Together with my broad knowledge of creative design principles, I was able to produce engaging creative assets for the brand.
Some notable challenges faced then, was the rising animation and videography trend where I was given the opportunity to step out of print and explore other areas of creative interest.
